Customer experience: The Missoni for Target launch through a consumer lens
Which-50, November 2014

The recent launch of the Missoni for Target collection in Australia certainly had an Applesque moment, with customers excitedly queuing from as early as 5am outside their local store. Meanwhile, more eager customers were waiting for the collection to launch online, their personalized wish list at the ready to shop. I was one of them. More…

Opinion piece: On liars, narcissists and other dysfunctional social media archetypes
B&T Magazine, September 2014

Social media is a safe haven for all the narcissists and liars amongst us. It is a place full of fantasy and love. Love of self mostly. These are just some of the wonderfully twisted insights from last week’s Social Media Week event hosted by The Works, writes digital marketing consultant, Cecile Ferre More…

Opinion piece: Should hashtags be banned from TV ads?
B&T Magazine, June 2014

Hashtags have been creeping in local TV ads lately. As I sit through these ads, I often find myself asking: “What do they expect me to do here? Jump on Twitter and spread the word on their brand new product? Why would I or anyone?”. More…

Charles Rallings’ departure prompts DDB restructure
B&T Magazine, April 2013

DDB Group Sydney has again announced a management restructure, this time with a focus on bolstering the agency’s digital and technology capabilities. More…

Opinion piece: A digital operation fit for the future

B&T Magazine, January 2013

With increased competition from local and offshore low-cost digital production outfits and a growing take-up of insourcing amongst clients, how can big ad agencies compete and differentiate themselves? Writes Cecile Ferre. More…

Tequila\Australia set to rebrand as TBWA\Digital Arts Network to create formal global structure

Campaign Brief, July 2012

Whybin\TBWA Australia Groupʼs digital capabilities are amongst the strongest in TBWAʼs international network. TEQUILA\Australia has delivered strong results over the last 12 months, reaching second place this year in AdNews Digital Agency rankings and gaining widespread industry recognition for the effectiveness of its digital work. More…

Salchow leaves Tequila, Ferre promoted

AdNews, July 2011

Tequila head of digital Jeff Salchow is to leave the agency after only a year in the role, and has been replaced by head of digital production Cecile Ferre. More…