For all the marketing press coverage I studied then however, there appeared to be little on the actual practicalities. I guess, the not-so-sexy part of beacon marketing, critical nonetheless.
Specifically, what I wanted to know: are all suppliers equal? How easy are beacons to set up and manage? Do they suck a lot time and resource to integrate and maintain? And where does the data go?
And so, I decided to approach one of the technology providers to explore that facet a bit more.
The key take-outs from our conversations as well as findings from my latest research and DIY experiment are summed up here in B&T magazine. I hope you find them useful and look forward to hearing about your first-hand experience or any additional tips you may have for us!