Beacons: a peek behind the scenes

A few months ago, I started exploring the key need-to-knows of beacons, whilst also considering cost-effective solutions for small businesses.

For all the marketing press coverage I studied then however, there appeared to be little on the actual practicalities. I guess, the not-so-sexy part of beacon marketing, critical nonetheless.

Specifically, what I wanted to know: are all suppliers equal? How easy are beacons to set up and manage? Do they suck a lot time and resource to integrate and maintain? And where does the data go?

And so, I decided to approach one of the technology providers to explore that facet a bit more.

The key take-outs from our conversations as well as findings from my latest research and DIY experiment are summed up here in B&T magazine. I hope you find them useful and look forward to hearing about your first-hand experience or any additional tips you may have for us!

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