A consumer’s point of view on this month’s Missoni for Target launch campaign

I am a big fan of Target as a marketer and of Missoni as a fashionista, and so when the two came together this month to launch their Missoni for Target collection Down Under, I just had to shop it! And also reflect upon my own personal customer journey from start to finish – that’s just the marketing geek in me :)

A lot of thought visibly went into the design of the campaign, and although it wasn’t plain sailing through and through, most of the journey was pleasant enough – and the collection items all great fashion staples!

Amongst the defining moments of the much-publicized launch were a 24-hour site crash and a full-on social medial crisis (as seen in the screenshots below. Notice the escalating tone as hours go by…) – both of which we can learn a lot from. But fear not, there were some good times too!

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To find out more about all the fun you’ve missed, things they got right and things that could have gone better from a consumer perspective, check out my detailed account here on LinkedIn.

If you too were part of this Aussie fashion moment, I’d love to hear how it went for you and what you would have liked to see.

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