Telstra’s latest financial results fresh out of today’s news speak for themselves:

Its mobile business is thriving as it clocked 4 million new customers over the past 3 years, including an additional 607,000 customers and a revenue growth of 4.6% in the last 6 months alone – a healthy growth driven for most part by the sales of its 4G mobile devices and continued expansion of its 4G coverage.

What does that tell us?

Simply that more and more Australians are consuming mobile internet and data services.
That mobile is where the action is and where local advertisers should invest (those that aren’t already or not seriously enough.)

(Yes, I know I am starting to sound like a broken record. And here also.)

Where should I start? (I hear some of you ask)

Optimise your website for mobile for a start.
And if you have a new one on the way, make it responsive (more on this later!).
The same advice goes for email comms.