Nissan is one of the automakers alongside Ford that has turned to creating its own content to give meaning to its brand promise of ”innovation and excitement for everyone”. As TV ads on the merits of its products just won’t cut it anymore, the automaker explores other avenues such as sponsorship and collaborating with its product planning and development team to create compelling stories for its electric and top of the range models. Check out: http://www.marketingweek.co.uk/trends/whats-driving-nissan/4003367.article