Brilliant ad! It makes online shopping so much more interesting – and this is also very true : the best online shopping experience I have ever had with a supermarket was in the UK (not with Tesco but Sainsbury’s, its competitor). Their personal shoppers DO pick the freshest fruits and vegs for you, which was the biggest barrier for me as a consumer to shop for fresh produce online. After trying online shopping with them i never put a foot back in their store. Which makes me wonder…. Could this the beginning of the end for bricks-and-mortar supermarkets?

More on this ad here.