NFC smartphones growth set to outperform Aussie brands’ uptake

I recently commmented on most Australian brands not leveraging mobile internet consumption and smartphone uptake. I have just come across some more stats and predictions here, which if turned out to be true will only contribute to making the gap between marketers’ mobile uptake and consumer mobile usage wider. If brands needed more evidence that mobile is fast becoming a key comms and sales channel that can no longer be ignored well here it is…time to get serious and invest into it!

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