Reinvent the Movie Theater: wifi, outlets, low lights, second screen experience

What if the cinema experience was to accomodate the multi-screeners amongst us? I can see it working as long as you give punters a choice: “do you want to watch this movie with or without multi screen media?”

Hunter Walk

Update 8/5: Wrote a response to the unexpected interest & negativity to my proposal

Update 8/8: Thanks to actor Elijah Wood for explaining why he disagrees with this idea; also to Anil Dash who takes a broader look at the feedback this post has received in the context of cultural norms.

Update 8/10: Thanks to @mike_ftw for hosting an extended chat on his podcast Let’s Make Mistakes. 

In my 20s I went to a lot of movies. Now, not so much. Over the past two years becoming a parent has been the main cause but really my lack of interest in the theater experience started way before that. Some people dislike going to the movies because of price or crowds, but for me it was more of a lifestyle decision. Increasingly I wanted my media experiences plugged in and with the ability to multitask. Look up the cast…

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