The many lives of Google Glass
Everyone (or nearly everyone – my mum hadn’t :) has heard of Google Glass in some shape or form. It is by far the most talked about wearable currently. Yet, it is also one of the least mainstream with only approximately 10,000 users in the world as I write this – all carefully selected for the ongoing testing phase of the product.
Following in the footsteps of Nike’s Fuel band, Glass has stolen the spotlight as its deserving successor. Newsworthy in its own right, the extensive and constant media coverage is also no doubt partly the result of Google’s well-oiled PR machine.
Not surprisingly, quite a few other connected wearables have since launched, all equally eager to tap into our insatiable hunger for new and shiny hi tech objects. Some loosely reminiscent of Glass in design offer super niche functionality with only limited audience reach (e.g. Nissan’s 3E HUD), whilst others are of questionable use – if not taste (e.g. a collar camera for your pet, Microsoft’s bra).
Despite everyone’s best efforts, Glass remains unsurpassed to date in my opinion. And as I was getting tired of the abundant PR, one particularity suddenly piqued my curiosity and has since made me follow the product evolution with great interest.
Unlike most – if not all – other wearables, the device strength appears to lie in its ability to constantly evolve and extend its many practical uses. This in my view makes Glass stand out and puts it firmly ahead of the pack.
Below are some of the most recent product evolutions that are good cases in point:
Glass as the surgery tool of the future
As I found out recently on the Australian Popular Science website:
Glass as a publishing platform for apps
It may not be mainstream yet but by the time it goes to market, Google Glass will come with hundreds if not thousands of apps. I came across one of these recently – the ColorSnap Glass from Sherwin-Williams:
Glass as a life changing experience for the disabled
Google has been paying close attention to how the disabled use its eyewear, as a way of improving their lives.
Glass as a way of modernizing orchestras
More recently, a conductor and music professor has been experimenting with Glass in a number of ways. It has proven to be a useful feedback tool for her students in particular. The eyewear is also being considered as a possible alternative music stand and paper score.
According to Hunter Walk, “Google is Love + Greed”. It may well be, but for as long as it endeavors to change our lives for the better, it is okay to be greedy.