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If like me, you are getting weary of TV ads that misuse and abuse hashtags, and get excited about those that do it right, then read my opinion piece published today in B&T magazine about the do’s and don’ts of ‘hashtag marketing’.

And as nothing beats walking the walk, I have even thrown in some best-in class examples for good measure (and much needed inspiration on this side of the world).

I would love to hear from you about your own experience (and perhaps frustrations) of being subjected to hashtag madness, and of any good or bad examples you may have come across recently – whatever part of the world you are in, get in touch!

Here in Beautiful Australia, advertisers and agencies are still getting to grips with it. They will get there eventually. Thanks to those of us who know better, stand up and shout.

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