The forthcoming release of No, the movie, has just reminded me that advertising is not always just about generating sales. It’s comforting to see that along with social media it can also be used to fulfil a greater purpose – like freeing a country from its oppressors (ref. the true story No is based on), building a bridge between nations otherwise known as arch-enemies (ref. Palestine loves Israel and Israel loves Palestine Facebook pages) or alerting the world to the atrocities committed by a regime (ref. how Syrian dissidents spread the word via Facebook and YouTube). In fact, the Facebook and YouTube’s of this world have made it much easier for people to get a voice and force political changes through for the greater good. This is something we ought to celebrate and shout about. More.