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2014 outlook

A few weeks ago I was delighted to find out that the international event, Social Media Week, had launched in Australia – finally.

I am just astounded that it has taken five long years for this conference to reach our beautiful shores. After all, I have always thought of Australia as one of the most active social media hubs in the world.

Just to put that thought into perspective, here are a few stats that speak for themselves (source: January 2014 Australia Social Indicators from We Are Social):

Screen Shot 2014-10-18 at 3.19.23 PM

And according to Social Media News, Facebook and YouTube are topping the charts of our all-time favourite social networks, each accounting for over half of the population (58% and 56% respectively). That’s a lot of us – and so about time that we kicked off our very own Social Media Week Down Under.

Aside from the official calendar, local businesses were also encouraged to host their own event in support of SMW, to show and share the love about all things social and help champion best practice. I went to the one hosted by advertising agency The Works Sydney: Over Anxious, Over Shared; Over Social, Under the Microscope – How Aussies Really Use Social Media.

I was both amused and inspired by some of the insights the panel shared with us that evening. Essentially, it appears that social media has a tendency to bring out the worst in people – from self-loathing to selfitis and many shades in between. I tell you all about it here in B&T.

If you were lucky enough to make it to any of the other talks, I would love to hear from you; let us know the highlights here and for the globetrotters amongst you, how you felt it compared to Social Media Week held in other cities.

Oh and you may want to think twice about posting that selfie next time :-)

With NY’s Day and Chinese NY celebrations now behind us, it’s that time of the year again. Time to look ahead and re-appraise the technologies likely to change our lives – f o r e v e r.

I am talking about pretty radical and unexpected uses of technologies here. Those that make us sit up and take notice amongst the zillion of tech news we get bombarded with every day.

In my humble opinion and in no particular order, here are some of the exciting things awaiting us…

Is there anything that can’t be connected these days?

The Internet of Things will continue to gain new and surprising grounds – no surprise there. Technology research firm Gartner predicts that the IoT will grow to 26 bn units in 2020, up from .9bn in 2009.

In no time, we have gone from connected wristbands and rings through smart cars, eyewear and fridges to rackets and T-shirts to name a few. This is bound to accelerate over the next 12 months, and with it the rise of wearables that are there to help us… disconnect – like fashion staple MEMI.

3D printing is breaking into new and more serious territories.

3D printing has found its true calling, and I am glad to say it is not about printing plastic guns, phone cases or toys at home. It has much bigger fish to fry.

The technology is increasingly being put to industrial and scientific uses, from printing houses and organs to key aircraft engine components and complex parts for healthcare. Famously, General Electric has been tapping into the collective mind of innovators and entrepreneurs alike all over the world to great success, inviting them to submit their designs through its 3D Printing Design and Production Contests. All entries are carefully reviewed and the best ones implemented.

Digital OOH is becoming more intelligent and more effective as a result. 

Outdoor has been enjoying a revival lately, something close to a rebirth thanks to digital OOH, which is getting more sophisticated and effective by the day.

Lenticular printing (a fine example of which can be found here), QR code or NFC-enabled outdoor will continue to play a role. Here however, I am talking about the kind of outdoor that serves you real-time, contextual, location-based and highly personalized content as you simply walk past, stand in front of it or choose to interact with it. MediaCo Outdoor’s CityLive touchscreen network exemplifies the many possibilities of the outdoor of the future perfectly – quoting:

“Each CityLive unit is fitted with multipoint touch functionality, built-in NFC, WiFi, HD cameras, high-quality directional audio, a live local news and weather data feed (aarrgh), city interactive wayfinding and MediaCo Outdoor’s CityLive Look facial detection system (based on Quividi).”

This state-of-the-art digital OOH network launched last November in Manchester, UK. Here is to hoping that it becomes the standard in 12 to 18 months from now.

Dynamic Shape Displays are making headways and shaping the future of video conferencing amongst other useful applications. 

These displays came to my attention only recently when I read about MIT’s new Dynamic Shape Display inFORM.

inFORM lets you interact remotely with objects on the other side of the screen.  This means that remote participants in a video conference are able to interact physically at a distance. It can also interact with the physical world around it e.g. moving objects on the table’s surface.

MIT are exploring a number of application domains, including but not limited to 3D modelling and design (interestingly as an alternative to 3D printing), architectural models and urban planning, and medical imaging CT scans.

So one to watch in my opinion.

The rise of the Robots…

Robots will be part of our future – Honda got it many years ago. In 2006, its advertising featured Asimo, then the world’s most advanced humanoid robot or so we were told. The robot hasn’t lost its WOW factor to this day and even has its own website for all die-hard fans amongst us out there. The car manufacturer has ever since been using all sorts of other cute robots to promote its vision.

In 2013, we learnt that the top 3 tech giants were busy investing heavily in robotics – Amazon in its Prime Air drone service (with CEO Bezos, the ever optimist, predicting it could be operational as early as 2017),  Apple in factory robots and Google in, er, lifelike walking machines (unclear what it intends to do with these as yet).

And hot off the press is the bionic hand – a little bit creepier, yet very real and a substantial scientific win.

… And with Robots will come Anti-Robots.

Anti-robot Prosthesis looks pretty mean at first and until you realize that it is actually entirely human-controlled. So harmless really and certainly not a threat to the human race.

The idea behind anti-robots is that their aim is to give us ‘super powers’ as opposed to making us redundant. Phew! So a good thing all in all.

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