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Are you a small business owner or considering going solo? About to set up a Facebook Business Page as one of your marketing channels? If the answer is yes and yes, then my latest article for Anthill, an online magazine for Australian entrepreneurs and innovators, is for you!

Did I just sound like a salesman?! Seriously. You may find it useful. There I am sharing my first-hand experience of trialling Facebook marketing as a start-up business on a budget.

Simply put, like zillions of other SBO’s, I have fallen victim to the ever diminishing returns of Facebook organic reach with my zero-dollar-advertising policy.

If you too have been hit by this sad-but-very-real phenomenon in recent months, we would love to hear your thoughts on the impact it has had on your business. Plus any tricks and tips you may have for those of us fighting the fight against The Big Brands with Big Marketing Dollars. Just leave your comments and hit reply!

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